Privacy Policy

Personal Data

Personal data are data about your person. This includes your name, your address and your email address. You do not have to disclose any personal data to visit our website. In some cases we need your name and address and other information in order to provide you with the requested service.

The same applies if we supply you with information material on request, if we answer your enquiries or if you apply for a job with us. In these cases we will always point this out to you. Furthermore, we only store the data that you have automatically or voluntarily provided us with.

If you use one of our services, we generally only collect the data that is necessary to offer you our service. It is possible that we may ask you for further information, but this is voluntary. Whenever we process personal data, we do so in order to provide you with our service or to pursue our commercial goals.

Information obligations according to Art. 13 GDPR

We process your personal data (in short “data”) exclusively on the basis of the statutory provisions. With this Privacy Policy we want to comprehensively inform you about the processing of your data in our company and the data protection rights and remedies to which you are entitled within the meaning of Art. 13 of the European Data Protection Regulation (EU GDPR). Learn more.

Automatically stored data

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Date and time of the request

• Name of the requested file

• Page from which the file was requested

• Access status (file transferred, file not found, etc.)

• Web browser and operating system used

• complete IP address of the requesting computer

• data volume transferred

This data is not merged with other data sources. Processing is carried out in accordance with Art. 6 Para. 1 letter f GDPR on the basis of our justified interest in improving the stability and functionality of our website.

For reasons of technical security, in particular to ward off attempts to attack our web server, this data is stored by us for a short period. It is not possible for us to draw conclusions about individual persons on the basis of this data. After seven days at the latest, the data is anonymised by shortening the IP address at domain level, so that it is no longer possible to establish a link to the individual user. In anonymised form, the data is also processed for statistical purposes; it is not compared with other data sets or passed on to third parties, even in part. Only in the context of our server statistics, which we publish every two years in our activity report, is a presentation of the number of page views.

Cookies

When you visit our website, we may store information on your computer in the form of cookies. Cookies are small files that are transferred from an internet server to your browser and stored on its hard disk. Only the internet protocol address is stored – no personal data. This information, which is stored in the cookies, allows us to automatically recognize you the next time you visit our website, which makes it easier for you to use our website. The legal basis for the use of cookies is the legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR.

Of course you can also visit our website without accepting cookies. If you do not want your computer to be recognised on your next visit, you can also refuse the use of cookies by changing the settings in your browser to “refuse cookies”. You will find the respective procedure in the operating instructions of your browser. If you refuse the use of cookies, however, there may be restrictions in the use of some areas of our website.

Matomo (On-Premise)

This website uses the open-source web analytics service Matomo. Matomo uses technologies that enable the recognition of the user across pages to analyze user behavior (e.g., device fingerprinting). The information collected by Matomo about using this website is stored on our server. The IP address is anonymized before storage.

With the help of Matomo, we can collect and analyze data about the use of our website by website visitors. This enables us to find out, among other things, when which page views were made and from which region they came. We also collect various log files (e.g., IP address, referrer, browsers, and operating systems used) and can measure whether our website visitors perform specific actions (e.g., clicks, purchases, and the like).

The use of this analysis tool is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior to optimize both its website and its advertising.

When analyzing with Matomo, we use IP anonymization. Your IP address is shortened before the analysis so that it can no longer be clearly assigned to you.

We host Matomo exclusively on our own servers so that all analysis data remains with us and is not passed on.

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Linkedin Insight Tag

This website uses the Insight Tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the key professional data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also be done across devices (e.g., PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted off-site advertising to visitors to our website, whereby, according to LinkedIn, no identification of the advertising addressee takes place.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it in the context of its own advertising measures. For details, please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Since a corresponding consent was requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.

You can object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent the linking of data collected on our website, LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Matomo Tag Manager

This website uses the Matomo Tag Manager. It does not collect any personal data. It is used to run small programs (“tags” or “snippets”) on the website, which in turn may collect data. Matomo Tag Manager itself does not collect data, does not share data with third parties, and does not access data collected by tags triggered by Matomo Tag Manager.

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Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme from Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display adverts in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted adverts can be displayed based on the user data available at Google (e.g. location data and interests). We as the website operator can evaluate this data quantitatively, for example by analysing which search terms have led to the display of our advertisements and how many advertisements have led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and 25 para. 1 TTDSG. Consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:

https://policies.google.com/privacy/frameworks

https://privacy.google.com/businesses/controllerterms/mccs/

Google Offline Conversion Tracking

The website operator uses Google Offline Conversions of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google's Offline Conversion Tracking service to avoid using cookies to optimize our Google ads. Conversion tracking lets us record your click behavior after clicking on our ads. By importing the offline conversion events, we can track keywords and time (e.g., time of day) and thus improve our Google ads. With this information, we can target customers more effectively in the future.

The legal basis for using Google Offline Conversion is Art. 6 (1) f GDPR.

SalesViewer®-Technology

This website uses the SalesViewer® technology of SalesViewer® GmbH, Nikolaistr. 2, 44866 Bochum, Germany, to collect and store data for marketing, market research and optimization purposes. From these data, user profiles can be created under a pseudonym. For this purpose, so-called tracking scripts are used, which serve to collect company-related data. The data collected with this technology will not be used to personally identify the visitor of this website without the separately given consent of the person concerned. They are also not merged with personal data about the bearer of the pseudonym.

You can object to the collection and storage of data at any time using this link in order to prevent the collection by SalesViewer® on this website in the future. An opt-out cookie for this website will be placed on your device. If you delete your cookies in this browser, you must click this link again.

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Apollo

Apollo is a product of ZenLeads, Inc, a US company headquartered at 535 Mission Street, Suite #1100, San Francisco, California, 94105, USA. This website uses Apollo, a business intelligence platform that enables companies that use it to obtain information that helps them improve their marketing to potential customers.

Apollo is an integrated software solution that we use to cover various aspects of our online marketing, including lead generation, database enhancement and email marketing. All data collected by us is subject to this privacy policy and is collected on the basis of our legitimate interests (solely for the purpose of optimising our marketing measures and improving the quality of our website) in accordance with Art. 6 para. 1 let. f of the GDPR.

For this purpose, we have concluded an order processing contract with ZenLeads, Inc. in accordance with Art. 28 GDPR, in which ZenLeads, Inc. undertakes to process the user data in strict compliance with our instructions and the data protection standards of the European Union. In addition, ZenLeads is certified according to the DPFP and thus fulfils the requirements of the EU adequacy decision.

Further information about Apollo's data protection policy can be found at https://www.apollo.io/privacy-policy

Mailjet

This website uses Mailjet to send newsletters. The provider is Mailgun Technologies Inc, 112 E Pecan Sr #1135, San Antonio, Texas 78205, USA.

Mailjet is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of receiving newsletters is stored on Mailjet's servers.

With the help of Mailjet, it is possible for us to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked on particularly often.

In addition, we can see whether certain previously defined actions were performed after opening/clicking (conversion rate). We can thus recognize, for example, whether you have made a purchase after clicking on the newsletter.

Mailjet also allows us to subdivide ("cluster") newsletter recipients based on various categories. For example, newsletter recipients can be subdivided according to age, gender or place of residence. In this way, the newsletters can be better adapted to the respective target groups. If you do not want any analysis by Mailjet, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

For detailed information on Mailjet's functions, please refer to the following link:

https://www.mailjet.com/products/

Mailjet's privacy policy can be found at:

https://www.mailjet.com/legal/security-privacy/

The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission.

Details can be found here:

https://www.mailjet.com/legal/dpa/

The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that has been stored by us for other purposes remains unaffected by this.

After you have unsubscribed from the newsletter distribution list, your e-mail address will be stored by us or the newsletter service provider in a blacklist.

newsletter service provider in a blacklist if this is necessary to prevent future mailings.

mailings is necessary. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

We have concluded a contract on order processing (AV) pursuant to Art. 28 GDPR with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

Security

We have taken technical and administrative security measures to protect your personal data against loss, destruction, manipulation and unauthorized access. All our employees as well as service providers working for us are obliged to comply with the applicable data protection laws.

Whenever we collect and process personal data, it is encrypted before it is transferred. This means that your data cannot be misused by third parties. Our security precautions are subject to a continuous improvement process and our privacy policy is constantly being revised. Please make sure that you have the latest version.

Rights of data subjects

You have the right to information, correction, deletion or restriction of the processing of your stored data, a right to object to the processing as well as a right to data transferability and to complain in accordance with the requirements of data protection law at any time.

Right to information

You can demand information from us as to whether and to what extent we process your data.

Right of rectification:

If we process your data that are incomplete or incorrect, you can demand that we correct or complete them at any time.

Right to deletion:

You can demand that we delete your data if we process them unlawfully or if the processing interferes disproportionately with your legitimate protection interests. Please note that there may be reasons that prevent immediate deletion, e.g. in the case of legally regulated storage obligations.

Irrespective of the exercise of your right to deletion, we will delete your data immediately and completely, provided that there is no legal obligation to retain them.

Right to limitation of processing:

You can demand that we restrict the processing of your data if:

• you dispute the accuracy of the data, for a period of time that allows us to verify the accuracy of the data

• The processing of the data is unlawful, but you refuse to have it deleted and instead demand a restriction on the use of the data

• we no longer need the data for the intended purpose, but you still need the data to assert or defend legal claims, or

• you have lodged an objection to the processing of the data.

Right to data transferability:

You can demand that we provide you with your data that you have provided us with in a structured, common and machine-readable format and that you can transfer this data to another responsible person without hindrance from us, provided that

• we process this data on the basis of a revocable consent given by you or for the fulfilment of a contract between us, and

• such processing is carried out by means of automated procedures.

If technically feasible, you can request us to transfer your data directly to another responsible party.

Right of objection:

If we process your data out of a legitimate interest, you can object to this data processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can demonstrate compelling reasons for processing that are worthy of protection, which outweigh your interests, rights and freedoms or the processing serves to assert, exercise or defend legal claims. You may object to the processing of your data for the purpose of direct marketing at any time without giving reasons.

Right of appeal:

If you are of the opinion that we are processing your data in violation of German or European data protection law, please contact us so that we can clarify any questions you may have. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision.

If you wish to assert any of the above rights against us, please contact our data protection officer. In case of doubt, we may request additional information to confirm your identity.

Changes to our privacy policy

We reserve the right to change our privacy policy if new technologies make this necessary. Please make sure that you have the latest version. If fundamental changes are made to this data protection declaration, we will announce these on our website.

All interested parties and visitors to our website can contact us regarding data protection issues at:

Mr. Christian Volkmer

Projekt 29 GmbH & Co. KG
Ostengasse 14
93047 Regensburg

Phone.:  0941 2986930
Fax:  0941 29869316
Mail: anfragen@projekt29.de
Internet: www.projekt29.de